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Reliance Industries has set up retail outlets across India that redefines customer experience by blending information technology with superior customer value - without sacrificing cost competitiveness.

The Reliance network has revolutionized petroleum retailing in the country in all key aspects, be it the user-friendly outlet design, world-class customer experience, enhanced logistics value or the deployment of the latest technology for billing, operations and control. Each outlet is connected online, round-the-clock and key data is constantly pooled to a central command centre to improve decision-making and operations control.

The Reliance network is aligned to the Indian road network and commercial traffic patterns and ensures presence on all important national and state highways. Reliance outlets are designed to handle commercial vehicle traffic and present a uniform branding and look and feel at all outlets.